The curious case of audiobooks vs. podcasts & lessons for podcasters

Last December Deloitte published its Technology, Media, and Telecommunications Predictions 2020 and inside you can find a lot of useful data. I was struck by the comparison of global revenue numbers of audiobooks and podcasts.

Headphones + books | Photo by sindrehsoereide from Pixabay
Headphones + books | Photo by sindrehsoereide from Pixabay
by sindrehsoereide from Pixabay
Image for post
Image for post
Deloitte Insights

Does podcasting have a monetization problem?

Image for post
Image for post
Source: AdvertiseCast 2020 advertising rates

Lessons for podcasters: What can podcasting learn from the audiobook industry

Create products you can sell

Memberships & subscriptions

Referral programs

Image for post
Image for post
Source: Chartable

Conclusion

Written by

Journalist / newsletter writer / podcast producer • 📩 weekly tech & media newsletter: https://fwiw.substack.com/welcome • 🌐 info: https://davidtvrdon.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store